We have all been there.
It is Friday night. You promised yourself you would publish a new blog post on Saturday. But you are tired. It has been a long week. The sofa is soft and your favourite show is calling your name. (I love Superstore on Netflix btw)
You think, “I’ll just wake up early and do it tomorrow.”
Spoiler alert: You won’t.
When you wake up, you will be tired. Or busy. Or you will just forget. And then another week goes by without a post. Then a month.
This is how blogs die. They don’t die with a bang; they die with a whisper of “I’ll do it later.”
I used to wait for “inspiration” to strike. I thought writing was magical. I thought I needed to have a passion in my soul to type words on a screen.
I was wrong. Writing isn’t magic. It is a job. And like any job, sometimes you have to show up even when you don’t want to.
Here is the hard truth I learned in 2025: Motivation is garbage.
Motivation is like that friend who is super fun at parties but disappears when you need help moving furniture. It is great when it is there, but you cannot rely on it.
Discipline is the friend who shows up in the rain to help you carry the heavy boxes.
If you only write when you feel “inspired,” you will write three times a year. If you want to grow a blog, you need to write when you feel bored, tired or annoyed.
The “Treat It Like a Job” Trick
Imagine if you didn’t show up to your real job just because you “didn’t feel like it.” You would get fired!
You are the boss of your blog. Don’t be a lenient boss. Be a boss who expects results.
- Set a “Shift”: Tell yourself, “My writing shift is Saturday from 9 AM to 11 AM.”
- Show Up: Even if you just sit there and stare at the wall, sit there for the full two hours. Train your brain to know that this is Writing Time.
This is my favourite SEO tip that saves my sanity.
Search Engines (like Google) love consistency. They like to see a new post every week like clockwork. But humans are not clockwork. Humans get sick, go on vacation or have bad days.
The Solution: Batching.
Instead of writing one post every week, spend one weekend writing four posts.
- Write them all at once when you have energy.
- Schedule them to publish automatically over the next month.
- Relax!
Now, you can take three weeks off, and your blog still looks alive and active. You look consistent to the world, even if you are actually napping on the beach.
Perfectionism is the enemy of consistency.
If you think every blog post needs to be a masterpiece that wins an award, you will be too scared to write.
Most of your blog posts will just be “good.” Some will be “okay.” Only a few will be “amazing.”
And that is fine.
Your readers don’t need you to be perfect every time. They just need you to be there. A “good enough” post that is published is 100 times better than a “perfect” post that sits in your drafts folder forever.
When you show up every week, you are making a promise to your readers. You are saying, “I am here. You can trust me.”
That trust is what builds a community.
So, the next time you don’t feel like writing, remember this: You aren’t just typing words. You are building trust.
Put your phone away. Close the door. Set a timer for 20 minutes.
You can do hard things.
